Wishlists are one of the most useful features for an ecommerce shop and a powerful marketing tool: on the one hand, it encourages users to come back, allowing to track products they consider interesting. On the other hand, if users share their wishlist — to friends, or through social networks — this will increase the sales of your products and will help the promotion of your online business. Can you imagine the sales volume you can generate during holidays or birthdays, when your customers will share their wishlists to relatives or friends?
You will be free to observe your customers’ wishlists and to view the statistics about the most popular products in your shop. What would happen if you could send a special discount on the most popular product? And based on this, you could create dedicated promotions and discounts to loyalize your customers and encourage them to buy the product they like.